Author Archives: Ezgi Özyıldırım

What is Native Advertising?

Consider a constantly talked advertising model, one of the marketing trends that cannot be stopped. Both user friendly and brand friendly. So what was this model, how would it work, why would it be loved? I will briefly talk about what is native advertising. Everyone says “Content is king!”. We have been preparing content for…


Psychology of Search: Understanding the User

Search engine marketing (SEM) is an area where the level of success is determined in relation to user behavior and how much you guess and understand it. Search engines are indispensable for this; of course, user-friendly, not businesses. Search engines, which constantly update their algorithms to understand the user better, are working to bring the…