Chatbots are important AI software that impacts everything we know about consumer feedback. In this article, I’m examining what chatbots are and what they are not, also talking a little bit about my dream world.
Even though we do not think that they are in our lives, but we do not include them in our communication strategies, we are in constant contact with these software in our daily lives. How does? Thanks to software like Facebook Messenger, Skype, WhatsApp.
While these are the first ones that come to mind, AI software and chatbots are undeniable in 2018, almost everywhere we interact. Hey, Siri, are you there?
Even though Siri, Alexa and Cortana, which are mentioned in the Virtual Assistans category, actually look like voice and text based chat interfaces, it is worth writing and reading another paragraph to keep them separate :) These AI software that assists us in digital is far beyond the limited capabilities of chatbot. Chatbots are software that takes only automated actions in the context of specific job descriptions, which are active only on applications with text interface and messaging purpose. Does that sound like Siri to you? Virtual assistants work in full harmony with our smartphones and operating systems on a much wider range, interact with programs, and simplify our lives with forecasting and suggestion mechanisms.
Who can use Chatbot, why & how?
In the ideal world, I think chatbots should use small and medium-sized, “visionary” businesses, and look forward to trying them out. For example, instead of a group of unqualified people in old-fashioned employment mechanisms, a chatbot is enough for consumer feedback.
In Turkey, chatbots are somwehere in between unsuccessful attempts that are added to the site in standard software packages and attempt to evoke the feeling that a digital representative is helping you and giant brands that incorporate chatbot into their innovative strategies with big investments and make this a PR campaign. This is a spoken but not widely spread concept.
I read a sentence like this: “In 2020, 4 out of 5 brands will use chatbot.” It might sound like Terminator: The Sarah Connor Chronicles or something. But in fact it is a very effective, low-cost job with plenty of surprises. I plan to write examples and who have done what. Don’t forget to follow :)
What has been done?
Many brands in different categories did good work. In 2016, as we speak chatbot down chatbot up, CEO of this brand said so, brand X did it… Turkey began to show in 2017. Let’s see who did what?
Sinemia sample is very successful. Sinemia Messenger Bot, answered me as if I asked a friend about what movies were on the show, information about showtimes, galleries and news and more importantly in 10 seconds via Facebook.
Domino’s is already an innovative brand. But I want to talk about this project in particular. If you have Dominos order account, you can place your order via Facebook in a few steps and just using a pizza emoji. Excellent!
Getir is an awesome app that makes my life seriously easier. Getir, as in other examples, has signed a study that strengthens the user experience through Facebook. Thanks to chatbot, they do a great job with the #chatdiyeode campaign.
As I have given examples above, there are good works. There will be better ones. Apart from Facebook, Twitter is also ready for chatbot investment. In the future, chatbots may be used in local services such as BIP and global messaging applications such as WhatsApp (legen wait for it dary). We look forward to!