Embracing the Chatbot Revolution

Chatbots are important AI software that impacts everything we know about consumer feedback. In this article, I’m examining what chatbots are and what they are not, also talking a little bit about my dream world. Even though we do not think that they are in our lives, but we do not include them in our…

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“You” but not in general terms

We’re almost in the 2020s, the years we are in, the years of saying everything must be about me. But some are still in pursuit of big data by making generalizations. No, I’m not telling you not to use big data. But stop, think first. We are in a period in which everyone is aware…

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Fifth Actor in the Advertising Sector

Although the structure below is sometimes intertwined, it can be considered as a table summarizing the actors of the sector in general. My radar has new faces! Better than any of these actors, actors that are not as obvious as they are and maybe we have just seen their potential… Advertisers: Businesses who want to…

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What is Native Advertising?

Consider a constantly talked advertising model, one of the marketing trends that cannot be stopped. Both user friendly and brand friendly. So what was this model, how would it work, why would it be loved? I will briefly talk about what is native advertising. Everyone says “Content is king!”. We have been preparing content for…

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Psychology of Search: Understanding the User

Search engine marketing (SEM) is an area where the level of success is determined in relation to user behavior and how much you guess and understand it. Search engines are indispensable for this; of course, user-friendly, not businesses. Search engines, which constantly update their algorithms to understand the user better, are working to bring the…

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